NFL Player $100K Over-Bid for Tesla Cybertruck Thwarted by Financial Adviser

San Francisco 49ers safety Ji'Ayir Brown, noted for his Super Bowl LVIII interception against Patrick Mahomes, was on the defensive side of a financial play.

This time, a Tesla Cybertruck's high price was the opponent. After his financial adviser advised him to pass on the electric vehicle, which was 130% above the listed price, Brown avoided a financial disaster.

Brown negotiated prices with a New Jersey electric-vehicle dealership manager after seeing the Cybertruck. Tesla's website lists a $60,000 to $100,000 pricing tier, but quotations rose to $200,000 to $230,000.

After consulting his trusted financial adviser, Brown prudently opted against the deal, highlighting the counsel's importance in his financial decisions.

The episode, which has over 2.4 million TikTok views, shows the market frenzy around Tesla's Cybertruck's limited availability.

Dealers and individuals are reselling the automobile at high prices due to demand. According to J&S AutoHaus owner George Saliba, who negotiated with Brown, the higher pricing were due to a limited supply and high consumer interest in "the biggest-delivery vehicle of our lifetimes." 

Brown, 24, who has a four-year, $5.3 million contract with the 49ers, including a $924,224 signing bonus and a $263,000 postseason bonus, showed young athletes how to manage money.

The incident highlights how market forces affect the availability and pricing of highly anticipated products like the Cybertruck. Tesla's efforts to prohibit and penalize resale practices highlight the complexity of high-demand vehicle sales.

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